How NUmed Tripled Patient Calls on the Same Google Ads Budget
From 228 to 674 patient calls a month with spend unchanged: the three changes we made to NUmed Super Speciality Hospital’s Google…
“How much should we spend?” is the first question every hospital board asks. There is no single number — but there is a sensible way to work it out.
Two parts of every budget
- Media spend — what you pay Google, Meta and YouTube for ads. Pay this from your own ad accounts so the data stays yours.
- Management & production — strategy, campaign management, SEO, content, video, Maps, reviews, tracking and reporting.
Plan by department, not by hospital
ICU and emergency, surgery, physician OPD, maternity and IVF, and health checks each have different search volumes, costs per click and revenue per patient. A knee-replacement lead can be worth many times a general OPD lead. Budget each department against its own target cost per patient.
Start from the revenue you want
- Pick a monthly target (e.g. extra surgeries or OPD visits) per department.
- Estimate conversion rates: calls → OPD visits → admissions/surgeries. At AmiCare, 46% of OPD visitors went on to surgery.
- Work back to the leads and calls you need.
- Use real keyword costs from Google’s planner to estimate media.
Think in six months
Ads start the engine; Google Maps and SEO carry it. In a DigiRaps forecast for a 300-bed hospital, about 80% of OPD visits came from free channels by month six. That is why the first three months often look expensive per patient — and months four to six look much cheaper.
Measure in OPDs and surgeries
Report calls, OPD visits, admissions and surgeries per source — and remove likely double counts, because one patient may see a reel, search, and call from Maps. We deduct about 15% before quoting totals.
Read more on digital marketing for hospitals.
Want a department-wise budget for your hospital? Book a free strategy call — we’ll audit your current setup and show you the fastest wins.