Healthcare Digital Marketing
That Fills OPDs
We help hospitals, doctors and clinics fill OPDs, beds and OTs with ads, local search, medical SEO, content and doctor branding — and we report in the numbers your board uses: calls, OPDs, admissions and surgeries.
Patients decide fast — and close to home
Healthcare marketing is not like selling shoes. A family searching “ICU near me” at midnight decides in minutes and within a few kilometres. A patient considering knee replacement researches for weeks, compares surgeons, reads reviews and asks relatives. Both journeys happen on Google, Maps, YouTube and WhatsApp — and both are won by the provider who is visible, trusted and quick to respond.
Generic agencies treat hospitals like any other advertiser and buy broad clicks. At NUmed, before we took over, 18,957 broad clicks brought only 228 calls. After rebuilding around high-intent searches and call tracking, the same budget produced 674 calls a month.
Four things we know about patients
- They decide fast and locally — emergency and OPD searches are settled within a few kilometres.
- Trust comes before the call — ratings, reviews and doctor profiles are checked first.
- Broad ads waste money — job seekers, students and “free treatment” searches eat budgets.
- The money is after the lead — a call becomes an OPD, then an admission or surgery. We track all of it.
Why healthcare providers
need digital marketing
Search is the new referral
“Near me” decides OPD
Reputation is public
Patients choose doctors
Competition from chains
Accountable growth
Each department gets its own route to patients
A cardiac emergency and an IVF consultation are completely different journeys. We plan them separately.
| Department | Main channel | How patients reach you | We report |
|---|---|---|---|
| ICU & critical care | Google search + call ads | 24×7 call to bed desk | ICU admissions |
| Emergency & trauma | Call ads + Google Maps | One tap from the map | Emergency calls |
| Surgery | Google search + SEO | Procedure and cost searches | Surgeries |
| Physician OPD | Meta + Maps + SEO | WhatsApp booking | OPD visits |
| Maternity & IVF | Meta + doctor podcast | Form, then counselling call | Consultations |
| Health checks | Meta + email | Package page, WhatsApp | Packages sold |
Every call and WhatsApp message is recorded in IVR and CRM, then reported back to Google and Meta.
How it fits together
Google Ads, Meta Ads, Google Maps, SEO and social all feed one tracking line into IVR and CRM — reported as OPD visits, admissions and surgeries.
Google Ads, Maps listings, website and reviews — where your next 100 patients a month can come from.
IVR numbers per source, CRM, WhatsApp tagging and HMS matching.
High-intent search, call ads, Meta by pin code; every listing fixed.
Specialty and doctor pages, medical schema, podcasts and reels.
Weekly calls, monthly reviews, budget moved to the best specialties.
What we do for healthcare
Performance Marketing
GMB Management
SEO
Social Media
Video & Podcasts
AI Automation & CRM
Hospitals & doctors we grow
Brands That
Trust Digi Raps
What Our Clients
Say About Us
Healthcare marketing — FAQs
Yes, within professional and platform rules. We focus on education, facilities, doctor expertise and access — and avoid guarantees, misleading claims and before/after imagery where not allowed. Google and Meta healthcare ad policies are followed on every campaign.
Paid search and call ads usually bring calls in the first week. Maps improvements show in two to six weeks. SEO builds from month three. By month six, most of the growth should come from free channels.
Calls, WhatsApp chats and forms are tracked per source; where you share HMS data we match them to OPD visits, admissions and surgeries, and remove about 15% for likely double counts before quoting totals.
No. Each hospital gets its own catchment so sister hospitals never bid against each other.
Yes. We launch on a proven account setup so you skip the expensive learning months, and start a review engine from your first discharge.
You pay Google and Meta directly from your own ad accounts. We never hold your media money, and the accounts and data stay yours.
Healthcare marketing across
Delhi NCR & India
People search for:
Let's start with a free audit
of your hospital.
Book a free strategy call and let's map out exactly how we'll grow your business together.