Case Study · Healthcare
KKSwara
Every rupee spent on ads came back twelve times in patient revenue.
Google & Meta AdsLead tracking
12X
ROAS
₹1 → ₹12
patient revenue per ad rupee
The problem
Ad spend without a clear link to patient revenue.
What we did
Tracked patient revenue back to the ads that produced it and moved budget to the campaigns with the highest return.
₹1 in, ₹12 back
For every rupee KKSwara spent on ads, ₹12 came back in patient revenue traced to those ads — a 12× return on ad spend.
ROAS here is measured the strict way: patient revenue traced to ads ÷ ad spend, using the hospital’s own revenue records rather than platform-reported conversions.
ROAS = patient revenue traced to ads ÷ ad spend.
Full report
Read the case study PDF
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