Performance Marketing
That Pays For Itself
Google Search, Meta, YouTube and WhatsApp ads built around one number: your cost per customer. Every call and form is tracked and fed back to the platforms so they find more people like your best buyers.
Ads that are judged on revenue, not reach
Performance marketing means you pay for media to get a measurable action — a phone call, a WhatsApp message, a form, a purchase — and every rupee is judged on what it brings back. In Delhi NCR, where a single keyword such as “best hospital in Noida” or “2 BHK in Gurugram” can cost several hundred rupees a click, the difference between a well-run and a badly-run account is often three to five times the leads for the same budget.
Most accounts we audit waste between 30% and 60% of spend on the same three problems: broad match keywords that pull in job seekers, students and “free” searches; no call tracking, so Google optimises for clicks instead of customers; and one landing page for everything. Fixing those three alone is how NUmed Super Speciality Hospital went from 228 to 674 patient calls a month without spending a rupee more.
Channels we run
- Google Search & Performance Max — capture people already searching for what you sell, by pin code and by hour.
- Call-only and call-asset ads — 24×7 for emergency, ICU and urgent services.
- Meta (Facebook & Instagram) and WhatsApp ads — create demand with reels and lead forms targeted by locality.
- YouTube & retargeting — stay in front of people who visited but did not call.
Why your business needs
performance marketing
SEO compounds slowly. Ads switch demand on this week — when they are run on the right numbers.
Leads from week one
Pin-code precision
Optimise for customers
Every rupee accountable
Constant testing
Policy-safe ads
Same budget, 3× the calls
What changed when we rebuilt the account in June 2026.
| Metric | March 2026 | July 2026 | Change |
|---|---|---|---|
| Patient calls | 228 | 674 | +196% |
| Cost per call | ₹1,980 | ₹661 | −67% |
| Clicks bought | 18,957 | 5,699 | −70% |
| Monthly spend | ₹4.52L | ₹4.46L | Same |
What we changed in June: broad match swapped for high-intent keywords; phone calls tracked and fed back to Google; job, free and course searches blocked. Source: NUmed Google Ads account, March–July 2026.
Our performance playbook
Find wasted spend, install call tracking, GA4 and offline conversions.
Group keywords by intent and location; block jobs, free and course searches.
One landing page per service with call, WhatsApp and form above the fold.
Controlled budgets for 2–3 weeks while the algorithms learn on real conversions.
Move budget to the best keywords, audiences and hours; cut the rest.
Results we can show you
Performance Marketing for your industry
Every industry buys differently. We build the plan around how your customers actually search, compare and decide.
Performance Marketing — FAQs
It depends on competition. Local clinics and restaurants can start meaningfully from ₹30,000–₹50,000 a month in media; multi-speciality hospitals and real-estate projects usually need ₹1.5 lakh–₹5 lakh+. We size the budget in the free audit from real keyword costs, not guesses.
Search campaigns usually produce enquiries in the first week. Expect two to three weeks of learning before cost per lead settles, and month two to three before it is fully optimised.
Yes. Google captures people already searching; Meta creates demand and is often cheaper per lead for packages, real-estate launches, admissions and D2C products. Most clients run both with one tracking setup.
You do. Accounts are created in your business name and you pay Google and Meta directly. We get manager access only, and you keep all data if we ever part ways.
Yes — healthcare is our biggest vertical. We follow Google and Meta healthcare policies and avoid claims that get ads disapproved, while still writing copy that makes patients call.
A live dashboard plus a monthly report with spend, calls, leads, cost per lead, and — where you share them — visits, admissions or sales from your records, so our numbers match yours.
Performance Marketing across
Delhi NCR & India
People search for:
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