AmiCare Hospital
Six months of orthopaedic leads, followed all the way to the operating theatre — plus doctor branding that reached millions.
Orthopaedic leads were arriving from many sources, but nobody could say which ones became surgeries — so budget couldn’t follow results.
Tracked every lead from Google, walk-ins and referrals through OPD, surgical advice and surgery, priced ads by procedure, and built Dr Himanshu Gupta’s personal brand with recovery and pain-related reels.
From lead to operating theatre
| Stage | Patients |
|---|---|
| Leads from Google, walk-ins and referrals | 3,314 |
| Came in for an OPD visit | 827 |
| Advised surgery | 718 |
| Surgeries done | 380 |
46% of patients who came to OPD went on to surgery, and patients came from 16 towns, from Indirapuram to Meerut and Agra.
What each procedure cost
| Procedure | Ad spend | Leads | Cost per lead |
|---|---|---|---|
| Knee replacement | ₹5,88,299 | 542 | ₹1,086 |
| ACL repair | ₹2,02,185 | 481 | ₹421 |
| Shoulder | ₹46,717 | 173 | ₹271 |
Knee replacement leads cost more but are worth the most: 91 knee surgeries in six months.
How far the doctor’s name travelled
For orthopaedic surgeon Dr Himanshu Gupta, recovery stories and pain-related reels did best:
- 7.1M Instagram views
- 7.4M Facebook views
- +4,542 Instagram followers
- 4.5M Instagram reach
Source: AmiCare half-year report, January–June 2026; surgeries counted from tracked leads.