Case Study · Multi-speciality hospital · Delhi NCR
Yashoda Medicity
Making every department easy to find, and every enquiry traceable — search, social and doctor films for a multi-speciality hospital.
Department contentDoctor explainersGoogle & Meta AdsTracked landing pagesDashboard
+128%
qualified enquiries
200x
social engagement
−48%
cost per lead
230
content pieces delivered
The problem
Strong departments, invisible online. Doctors had no presence and enquiries couldn’t be traced.
What we did
Treated each specialty as its own audience, with doctor films and local search ads feeding one tracked path.
Every specialty, its own audience
A multi-speciality hospital is really a dozen businesses under one roof. Yashoda Medicity had strong departments, but online they all looked the same — and none of the doctors had a visible presence. Enquiries arrived through many channels with no way to trace them.
What we did
- Department content — dedicated pages and content plans per specialty.
- Doctor explainers — short films with senior consultants explaining conditions and procedures.
- Google & Meta ads — local search and social campaigns per department.
- Tracked landing pages — one tracked path from every ad to the front desk.
- Dashboard — live reporting of enquiries by specialty and source.
Results
- +128% qualified enquiries
- 200× social engagement
- −48% cost per lead
- 230 content pieces delivered
Full report