Digital Marketing for Hospitals
That Fills OPDs, Beds & OTs
From new super-speciality launches to multi-speciality and critical-care hospitals, we plan and run marketing department by department — and report calls, OPDs, admissions and surgeries checked against your hospital records.
Every department is a different patient journey
Hospitals lose patients online in predictable ways: the ICU number on Google Maps goes to a reception that is closed at night; the orthopaedics page has no surgeon profile or cost guidance; Meta leads wait hours for a WhatsApp reply; and the marketing report counts clicks while the board asks about admissions.
We fix the whole chain. Paid search and call ads catch urgent demand; Google Business Profile listings for emergency, ICU and key departments win “near me” searches; specialty and doctor pages rank for procedure and cost searches; doctor podcasts and reels build trust; and IVR, CRM and HMS matching prove what turned into revenue.
Where is your hospital today?
- Just opened — no reviews, no ad history. We launch on a proven account setup so you skip the expensive learning months.
- More than one hospital — each gets its own catchment, so sister hospitals never bid against each other.
- Growing a specialty — ICU, trauma, ortho, cardiac, maternity, IVF or health checks, each with its own plan and target.
- Led by a known doctor — we make the founder the face of the hospital and turn every post into OPD bookings.
Why hospital marketing
must be digital now
Emergencies start on Maps
Patients compare costs
Catchment is contested
Doctors drive choice
Ratings filter you out
Boards want proof
Each department gets its own route to patients
A cardiac emergency and an IVF consultation are completely different journeys. We plan them separately.
| Department | Main channel | How patients reach you | We report |
|---|---|---|---|
| ICU & critical care | Google search + call ads | 24×7 call to bed desk | ICU admissions |
| Emergency & trauma | Call ads + Google Maps | One tap from the map | Emergency calls |
| Surgery | Google search + SEO | Procedure and cost searches | Surgeries |
| Physician OPD | Meta + Maps + SEO | WhatsApp booking | OPD visits |
| Maternity & IVF | Meta + doctor podcast | Form, then counselling call | Consultations |
| Health checks | Meta + email | Package page, WhatsApp | Packages sold |
Every call and WhatsApp message is recorded in IVR and CRM, then reported back to Google and Meta.
The first six months
- Month 1
Go live
Tracking live, Maps listings fixed, Google and Meta ads launched.
- Month 2
Build
Specialty pages live, first shoot day, review requests start.
- Month 3
Tighten
Wasted searches cut, retargeting on, first review against plan.
- Month 4
Focus
Budget moved to the best specialties; PR and podcast push.
- Month 5
Compound
SEO pages reach page one; camps and package campaigns.
- Month 6
Report
Full report and a next-phase plan built on your own data.
Every week: a call with your team · Every month: a review against the plan · Always: a live dashboard.
What we need from your side
We bring the patients to your phone. These five things turn them into visits.
Call tracking from day one
Calls picked up within three rings
WhatsApp replies within five minutes
Two hours a month of doctor time
Six months to compound
Hospital growth system
“ICU near me” — your ad and listing show at the top.
Tracked numbers route to the right desk 24×7.
CRM owner follows up until the visit happens.
Matched in your HMS and reported back to Google & Meta.
Budget moved to specialties with the best cost per surgery.
What we do for hospitals
Performance Marketing
GMB Management
SEO
Video & Podcasts
Website Development
AI Automation & CRM
Hospitals & doctors we grow
Brands That
Trust Digi Raps
What Our Clients
Say About Us
Hospitals marketing — FAQs
It depends on beds, specialties and competition. Media budgets for multi-speciality hospitals in NCR commonly range from a few lakh rupees a month upward. We quote our fee per hospital after a free audit; ad spend is paid by you directly to Google and Meta. GST extra.
Yes — they are often the highest-value searches. We use call-only and call-asset ads, separate Maps listings where Google’s rules allow, and 24×7 routing so night calls are never missed.
Each channel has its own tracked number or form. We match leads to visits, admissions and surgeries in your HMS and remove about 15% for likely duplicates before reporting totals.
Yes. AmiCare’s patients come from 16 towns between Indirapuram, Meerut and Agra; we regularly run catchment campaigns across UP, Haryana, Uttarakhand and Rajasthan.
Call tracking from day one, calls picked up within three rings, WhatsApp replies within five minutes, two hours a month of doctor time, and six months for SEO and Maps to compound.
Hospitals marketing across
Delhi NCR & India
People search for:
Let's start with a free audit
of your hospital.
Book a free strategy call and let's map out exactly how we'll grow your business together.